PROMO Magazine

Promo magazine online, full contents of Promo magazine plus online exclusives covering the promotions and promotional marketing industry.

PROMO Magazine Online Current Issue

PROMO magazine. Here are the current contents of the latest print issue including articles on xxxxx.

Starz Entertainment Searches for 'Stars'

Starz Entertainment Group is on the hunt for new talent to cast in a major motion picture, and is rolling out its search via a national casting call and ...

CARU Clears Kraft Kids' Sports Drink Claim

An advertising claim made by Kraft for its Capri Sun Sports drink has been substantiated after the Children's Advertising Review Unit (CARU) of the Council ...

The PROMO Primer

An evolving glossary of marketing terms. ... Editor's Pick: Building BUZZ A step-by-step guide for reaching and impressing your audience ...

How Moms Respond to E-Mail: Survey

Most moms check their e-mail at least twice a day, and working moms shop more online than stay-at-home moms.

Crest Goes on Tour Motoring Huge Tube of Toothpaste

Procter & Gambles' Crest is on the road with a giant tube of toothpaste rolling across America.

ROI Real-Time

It's a perennial complaint: there's no really good way to measure the impact of marketing. Making marketing more measurable was the greatest challenge of ...

Court TV Launches <i>Dominick Dunne</I> Sweeps, Scratch Game

Court TV is hitting the streets with a new scratch-and-win game and an online sweepstakes to drive awareness of its new season of <i>Dominick Dunne: Power, ...

Domino's Extends Apprentice Tie-in Via Sweeps

Domino's Pizza is giving consumers a chance to experience the high life -- Donald Trump's life, that is -- through an online sweeps that offers a chance to ...