Strategic Name Development

Business naming consultant specializing in product, service and company name creation and brand analysis.

Naming News from Strategic Name Development

Articles on product, company and service naming, presented by Strategic Name Development.

Strategic Name Development in the News

Stories featuring Strategic Name Development on product, company and service naming.

Product Names, Service Names and Corporate Names with Strong ...

Strategic Name Development creates company names, product names and service names that translate seamlessly to the target market.

Strategic Name Development Product Naming Blog

Double Meaning Prompts Name Change. August 17, 2006. Sometimes your street name can be irksome, especially if you live on Kaka Street in New Zealand. ...

What's In A Name? Finding That Just-Right Name For Your New ...

An article from Looking Fit on choosing a business name and making sure it is not already trademarked, part of a collection of articles on branding and ...

Motorcycle Names Aren't Just Alphabet Soup

The Chicago Tribune interviews William Lozito about the brand architecture strategies that major motorcycle manufacturers are using.

An unknown PC giant, Lenovo flexes its muscles

New York Times article on Chinese computer maker Lenovo's purchase of IBM's personal computer business.

The Name Game

Advice on the steps to take in developing new brand names, by Bill Lozito of Strategic Name Development.

Research Study: New Brand Names Not Making Their Mark

A Brandweek article on a study by Strategic Name Development of consumer responses to new brand names like Song, Centrino, Touareg, Swerve, and Swoops.