Internet Advertising Report

Daily news on the Internet advertising and Web marketing industry.

Gateway Debuts New Talking Cow Ad

CEO Waitt and the company's Holstein spokes-cow sing Devo to promote Gateway's 'Music PC.'

DoubleClick Offers to Settle Privacy Suits

The proposed deal would clear the firm of the class-action suits filed against it starting in January 2000, after the company announced its now-scrapped ...

Homestore Execs Plead Guilty as Reports Eye AOL

America Online's cross-media deals could come under scrutiny as criminal charges are levied in the Web advertising and stock fraud scandal.

Overture Nabs AltaVista Contract

The renewal provides a slim measure of comfort for both firms.

Yahoo! Joins Cadre Speeding Demise of Pop-Ups

UPDATE: The latest beta version of its Companion browser toolbar adds pop-up blocking functionality.

eMarketer: Online Ad Spending Due For Modest Growth

The researcher forecasts 5 percent growth in 2003, as the industry continues to grope its way back to 2000 spending levels.

Wireless Watch for December 18, 2003

Enpocket secures new funding; Disney ups its stake in mobile content; Verizon Wireless: The Lord of the Ringtones.

Eyeblaster Adds Streaming Capabilities

Its new rich media platform will offer streaming ads of up to 1 megabyte that will not slow page loading.

24/7 Scores 170 Clients, $13 Million Direct Marketing

24/7 Media Inc. said that over the past two months it has booked $13 million in direct marketing packages for its 24/7 new Direct service, which the company ...