Warren Schirtzinger's Biography

Warren Schirtzinger is an author, speaker, and consultant on leadership strategies for emerging high-tech companies.

Top Ten Mistakes in Technology-Based Business

The ten most common mistakes made by high-tech companies.

Historical Review of the Technology Adoption Lifecycle

An historical review of the technology adoption lifecycle.

The Role of Price in Market Transformation

A study of Global Positioning Systems (GPS) that illustrates how price reduction alone does not guarantee mainstream market acceptance.

Top Ten Mistakes in High-Tech Marketing

An analysis of the strategies used by high-tech companies with successful products.

Top Ten Mistakes in High-Tech Marketing

The six proven strategies that accelerate market transformation.

High Tech Strategies, Inc.

Commentary and advice on marketing strategy, including suggestions for helping high-tech firms achieve leadership in emerging markets.

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