About.com Marketing Resources

Resources and information on market planning for the Interactive Age.

Public Relations

It is important to have a solid understanding of how the press works. Use these resources to learn how to leverage public relations and make it work for ...

Marketing Basics for the Small Business

There are basic strategies you can put into place to market a small business on a budget. Learn how you can be creative in marketing your company and in ...

Event and Seminar Marketing

Learn how to market your event or seminar effectively.

Marketing Statistics and Research

At first market research may feel overwhelming and a task that you don't want to take on, but if you use these resources you will find that this important ...

Sales Training

We always have things to learn when it comes to sales and marketing. You'll find the best sales tips and advice in this resource of valuable information ...

Viral Marketing

Viral marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, ...

Affiliate Marketing - Partnership Marketing

Developing and managing an affiliate marketing program effectively could give you a real boost in your business results. Use these resources to learn how to ...

Relationship Marketing

Customer relationships are key to your marketing strategy. Use these resources to learn why it is important and how you can improve the service you provide ...

Learn how to create an effective brand strategy that will help ...

Learn how to create an effective brand strategy that will help your company shine in a competitive market. Use these resources to develop, maintain and ...