Gang and Gang, Inc.

Designs and implements programs for marketing strategy, communications and training that draw on the insights from Resonance Technology.

Gang & Gang, Inc.: Taking The Gamble Out Of New Product Launches

At Gang & Gang, we specialize in helping our clients reach maximum success with new product launches using Resonance, our unique emotion-based research ...

Gang & Gang Inc.: Why Loyalty Marketing Fails

At Gang & Gang, we specialize in solving customer loyalty problems. We follow a four-step process that uses Motivational Intelligence to achieve superior ...

Gang & Gang, Inc.: How Neuroscience Is Re-Igniting Marketing

Resonance, the unique research technique that elicits and quantifies emotions, used to understand customer motivations and predict behavior.

Gang & Gang Inc.: Marketing & Organizational Solutions

Gang & Gang uses Resonance, our innovative emotion-based research tool, to provide B2B & B2C solutions to companies grappling with marketing and ...

Gang & Gang Inc.: CRM/Customer Loyalty

Resonance, a unique emotion-based research tool, used to understand customer motivations for Top 3 automaker.

Gang & Gang, Inc: CRM/Customer Loyalty

Emotions around meal planning understood using Resonance, an innovative research tool.

Gang & Gang Inc.: Management Bios

Steve Gang (Founder, President & CEO) is a consultant and entrepreneur who recognized the commercial potential of Resonance in 1990. ...

Gang & Gang Inc.: Solving the Riddle of Green Product Marketing

It’s Not Easy Being Green. Solving the Riddle of Green Product Marketing. Being green is tough for Kermit the Frog, and it is also tough for marketers of ...

Gang & Gang Inc.: Motivational Segmentation

WHITE PAPER ON MOTIVATIONAL SEGMENTATION. Written by Steve Gang, based on Gang & Gang marketing consulting for a large (but anonymous) pharmaceutical ...