iMedia Connection: Behavioral Marketing

Just as important as who, where, when and how is what consumers do. Behavioral marketing puts your ad in front of the customers who already want the ...

iMedia Connection: Media Planning & Buying

With online media planning, the right tools, best practices and how to do the right research are all constantly in flux. Learn how to stay at the cutting ...

iMedia Connection: Media Strategies

You have killer creative and a tagline that consumers will never forget. Congratulations! Now you have to figure out where to place those ads.

iMedia Connection: Marketing Channels

A media explosion has widened the playing field - now you can display your marketing messages in banners, email, desktop applications, video, wireless and ...

iMedia Connection: Search

Question: How do consumers find things online? Answer: Search. Now it's time to make sure that your marketing messages are the answers to their questions.

iMedia Connection: Consumer Strategies

Without folks to buy the product there's no point to marketing, but these days you can't just spray and pray to reach new and current customers.

iMedia Connection: Websites

From the biggest portal to a small niche site about dachshunds (and everything in between), websites are where content, consumers and your marketing message ...

iMedia Connection: Email

Marketing direct to your customers at their email addresses can be phenomenally effective, but there are an ever-increasing number of legal pitfalls.

iMedia Connection: Paid Search

Buying keywords on search engines effectively raises your product's profile, but knowing which keywords to buy and on which search engines is the hard part.

iMedia Connection: Ad Networks

You can hand-place your ads on individual sites or find a one-stop-shop ad network that will get your ad seen on sites across the web.