Direct Marketing Magazine - Online Magazine For Direct Marketers

The monthly online magazine for Direct Marketers. Since 1938, providing in-depth feature articles, case studies, news coverage, and more.

Direct Marketing Magazine

Small Photos Can Have a Big Impact in Your Catalog By Susan McIntyre Marketers can improve their catalog's profitability by using small photos. Here's how. ...

Direct Marketing Magazine

2004: A Year of Marketing Realizations By W. Michael King What's in store for 2004? Chew on these three tidbits: 1) Consumers will realize you can't ...

Direct Marketing Magazine

11 Ways to a Donor's Heart (and Wallet) By Dean Rieck A letter from The Humane Society of the United States began bluntly: ...

[PDF] FR 1/30/04..

File Format: PDF/Adobe Acrobat - Published weekly by HOKE COMMUNICATIONS. •. 224 Seventh Street. •. Garden City, NY 11530. •. 516-746-6700. January 30, 2004 ...

Direct Marketing Magazine

The Devil Angel Is in the Details By Susan McIntyre You've heard the expression, "don't sweat the small stuff." When it comes to catalog production, ...

[PDF] Friday Report 10_03_03

File Format: PDF/Adobe Acrobat - Published weekly by HOKE COMMUNICATIONS. •. 224 Seventh Street. •. Garden City, NY 11530. •. 516-746-6700. October 3, 2003. DO-NOT-CALL DRAMA DRAGS ON ...

Direct Marketing Magazine

Churchill's Gruff Lesson on Effective Copy By Dean Rieck While reviewing a proof for one of his books, Winston Churchill noticed a sentence that had been ...

Direct Marketing Magazine

This Message Is For You, Exclusively By Grant Johnson File name: Johnson Slug: Direct Mail Marketing Head: This Message Is For You, Exclusively ...

Direct Marketing Magazine

A Match Made in Marketing: The 4 Fundamentals to Creating Profitable Partnerships By Trynka Shineman & Sue Twombly "Customer Marketing Solutions" is a ...