Clickz

Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.

Conversion Rates? What Do You Track?

Once you've adopted and used the best practices for email marketing, it's time to calculate the results.

Some Basics About Online Banner Ads, Part II

Some Basics About Online Banner Ads, Part II. ... You are in the: ClickZ Network arrow. ClickZ Network Navigation, ClickZ Network Home, News, News Blog ...

Google's CPM Ads Meet Lukewarm Reception

Just being Google may not be enough to woo brand advertisers to its new ad offerings.

Leveraging the Internet for Segment-Based Marketing

Razor-sharp targeting to the masses. Long promised, finally becoming an online reality.

Women Buy More Travel Online Than Men

The gender gap is most prevalent in car rental and airline ticket conversions.

PennMedia to Launch Content Syndication Firm

PennMedia continues efforts to capitalize on its massive newsletter network.

GoText Offers PPC Ads to Niche Marketers

Smaller advertisers can enjoy the same quality of placement as their larger competitors, while staying focused on results.

Survey: Rich Media Reaches New Heights

<B>UPDATE:</B> Rich and streaming media are on an ever-upward path, but they're still dogged by the same old problems.

Top E-Tailers of January 2001

The Top 20 e-tailers of January 2001, according to PC Data Online.