Brand Meta

Consulting firm with specific expertise in the area of global brand strategy and planning.

[PDF] GENERAL STRATEGIES FOR GLOBAL BRANDS

File Format: PDF/Adobe Acrobat - 2002 Brand Meta. 1. GENERAL STRATEGIES FOR GLOBAL BRANDS. By Sicco van Gelder. *. Abstract. This paper introduces four general brand strategies and examines ...

[PDF] Innovations in Branding

File Format: PDF/Adobe Acrobat - 39. Innovations in Brand Management. Marketing Mastermind • December 2002. corporate citizens. This article. summarizes ...

[PDF] GELDERD 4 PAG (kopie)

File Format: PDF/Adobe Acrobat Tijdschrift voor 1 oktober 2002. Trefwoorden. balk platte tekst. 59. Trefwoorden. merk. merkstrategie. internationaal merk. Door: Sicco van Gelder ...