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Marketing and Advertising
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| Consulting firm with specific expertise in the area of global brand strategy and planning. |
[PDF] GENERAL STRATEGIES FOR GLOBAL BRANDS
| File Format: PDF/Adobe Acrobat - 2002 Brand Meta. 1. GENERAL STRATEGIES FOR GLOBAL BRANDS. By Sicco van Gelder. *. Abstract. This paper introduces four general brand strategies and examines ... |
[PDF] Innovations in Branding
| File Format: PDF/Adobe Acrobat - 39. Innovations in Brand Management. Marketing Mastermind • December 2002. corporate citizens. This article. summarizes ... |
[PDF] GELDERD 4 PAG (kopie)
| File Format: PDF/Adobe Acrobat Tijdschrift voor 1 oktober 2002. Trefwoorden. balk platte tekst. 59. Trefwoorden. merk. merkstrategie. internationaal merk. Door: Sicco van Gelder ... |
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