Andy Owen & Associates

Direct marketing agency covering UK and Dubai. Also database marketing, advertising, advice on loyalty schemes and copywriting agency.

[PDF] As part of this regular feature, Andy Owen this month looks at ...

File Format: PDF/Adobe Acrobat - As part of this regular feature, Andy Owen. this month looks at HEADLINES… The master, John Caples once said. "What good is all the painstaking work on copy ...

[PDF] THE 20 MOST POWERFUL COPYWRITING RULES OF ALL TIME

File Format: PDF/Adobe Acrobat - THE 20. MOST POWERFUL. COPYWRITING RULES. OF ALL TIME. As this is the first article of the New Year, I thought it would be a good idea to revisit, ...

[PDF] Hi everyone and Happy New Year…

File Format: PDF/Adobe Acrobat - Hi everyone and Happy New Year… It’s great to be back with you after a short break and a relaxing vacation in India, where the ...

[PDF] The Offer

File Format: PDF/Adobe Acrobat - The Offer. As part of his on­going series on contemporary copywriting, Andy Owen this month looks at. The Offer.There is a hyperlink to each of the examples ...

[PDF] Copy Layout & Approach

File Format: PDF/Adobe Acrobat - SUBSCRIBE FREE NOW. Copy Layout & Approach. Andy, this month, continues his popular ‘Copycat’ series covering important. issues such as the ‘power struggle’ ...

[PDF] Effective Marketing Communications

File Format: PDF/Adobe Acrobat - Effective Marketing Communications. Sorry, closed. Come back another time. Preferably never. These are signs that are now going up on every consumer ...

[PDF] Copycat 7/2004

File Format: PDF/Adobe Acrobat - Look Back –. There are Rich. Treasures to Discover… There are two kinds of fool. The first says, “this is old and therefore good”, the second says “this is ...

[PDF] Attention to Detail

File Format: PDF/Adobe Acrobat - Attention to Detail. Andy this month looks at the vital area of attention to detail and how companies continue. to waste their money and damage their brand. ...

[PDF] “The lunatics are running the asylum. I??m convinced of it now…”

File Format: PDF/Adobe Acrobat - “The lunatics are. running the asylum. I??m convinced of it now…” Don??t Forget…SEE ANDY ??LIVE?? AT THE INTERNATIONAL DIRECT MARKETING FAIR AT EARLS ...