Applied Marketing Science

Help companies understand the needs of their customers and translate those needs into superior new product and service designs using QFD and Voice of the ...

Vocalyst: Voice of the Customer (VOC) Market Research / Applied ...

The Voice of the Customer is systematically gathered using AMS' Vocalyst methodology. Clients use Vocalyst to articulate, structure, and prioritize their ...

New Product and Service Design Overview / Applied Marketing ...

AMS helps companies to navigate their way through the fuzzy front end of new product development by getting the critical early-stage product definition ...

The Idealyst ideation software tool / Applied Marketing Science, Inc.

Idealyst a new online ideation and problem-solving tool that makes brainstorming fun.

QFD / Quality Function Deployment and the House of Quality (HOQ ...

Quality Function Deployment (QFD), also known as The House of Quality (HOQ), is the best way to tie product and service design decisions directly to ...

Employee Retention and Satisfaction / Applied Marketing Science, Inc.

Vocalyst helps companies understand their employees' wants and needs to improve employee satisfaction and retention.

The Virtual Customer / Applied Marketing Science, Inc.

The Virtual Customer is a process through which to inexpensively involve customers in early stage product development.

Design for Six Sigma (DFSS) / Applied Marketing Science, Inc.

The Voice of the Customer provides critical input to the Six Sigma process.

Voice of the Customer and International Research / Applied ...

AMS offers a full array of international product and service development market research services.

Voice of the Customer and QFD Training / Applied Marketing Science ...

AMS offers several training courses to equip clients to conduct their own Voice of the Customer and Quality Function Deployment analyses.